PM-20 Industrial Marketing

Industrial Marketing is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• Industrial Marketing Landscape
• Industrial Market Goods and Customers
• Industrial Buying Behaviour
• Industrial Market Segmentation
• Industrial Marketing Planning
• Industrial Product Planning & Development
• Industrial Pricing, Advertising and Sales Promotion
• Project Marketing
• Logistics and Control

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA