PM-79 Fundamentals of Services Marketing

Fundamentals of Services Marketing is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• Introduction to Services Marketing
• Services Sector in the Indian Economy
• Services Strategy, Consumer Behaviour in Services
• Market Segmentation, Positioning, Demand Management
• Service Quality, Pricing, Distribution, Internal & Interactive Marketing
• Physical Evidence, CRM, Consumer Protection

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA